The tyranny of metrics

Lately I was thinking a lot about a story that I read a while ago. Sir Alex Ferguson‘s biggest mistake Sir Alex Ferguson is one of the legends in international football management, especially at Manchester United, the club he managed so successfully from 1986 to 2013 (sic!). He is widely considered as one of the …

#NRW17 in Austria – How social media marketing fuels public believes

On Sunday, October 15, Austria was electing it’s next parliament. It was a dirty campaign with lot’s of scandals, mainly between the two biggest parties, the Austrian Socialist Party (SPÖ) and the Austrian People’s Party (ÖVP) shaping public believes and – ultimately – the electoral outcome. For the full story check out this very well …